Your On-Demand Marketing Experts:
Driving Growth and Impact
for Businesses
ABOUT US
We specialize in delivering top-notch outsourced marketing services across North America. Our mission is to empower ad agencies, marketers, entrepreneurs, and SMEs with expert marketing support that delivers exceptional value without breaking the bank and compromising quality.
Whether you're looking to scale your efforts, enhance your team's capabilities, or optimize specific areas of your business, we're here to help. Our expert team integrates seamlessly into your operations, delivering results you can trust.
From marketing strategy and business planning to digital advertising, market research, content creation, and social media management, our services are tailored to drive measurable success.
OUR TEAM
At The Marketing Backup Co., we are proud to have a diverse, experienced, and talented team working across the globe. As a fully remote marketing agency, our team brings together experts from different backgrounds and specialties to deliver exceptional results for our clients, no matter where they are located. From North America to Asia Pacific and beyond, our remote global team collaborates seamlessly to provide innovative marketing solutions tailored to your business needs.
Our Founder & CEO
Arlene Aran Amarante
With over 30 years of experience in marketing strategy, sales, and leadership in APAC and North America, Arlene is passionate about driving growth and success for businesses of all sizes. She specializes in sales strategy, marketing, strategic business planning, and operational cadence, ensuring that each client benefits from streamlined processes, clear objectives, and customized solutions that deliver results. Arlene's expertise helps businesses optimize their operations while executing powerful marketing strategies tailored to their specific needs.
OUR CORE VALUES
Our core values define who we are and guide how we operate. They shape our approach to work, ensuring we deliver excellence, integrity, and innovation in every project. These principles drive our commitment to building strong, lasting relationships with our clients and partners, and they are the foundation of our success.
CLIENT-CENTRIC
We prioritize our clients, tailoring strategies to their unique needs for shared success with personalized solutions.
INTEGRITY & TRANSPARENCY
We foster trust through honesty and ensure full visibility into our processes and results.
COLLABORATIVE & PARTNERSHIP
We work as true partners, collaborating closely to achieve long-term success together.
RESULTS-DRIVEN
Our focus is on delivering measurable outcomes, using data and creativity to maximize ROI.
COMMITMENT TO GROWTH
We support your growth with scalable strategies for sustainable, long-term success.
OUR SERVICES
Fractional Marketing: Strategic Marketing Expertise Without
the Full-Time Hire
Our core values define who we are and guide how we operate. They shape our approach to work, ensuring we deliver excellence, integrity, and innovation in every project. These principles drive our commitment to building strong, lasting relationships with our clients and partners, and they are the foundation of our success.
Business Strategy & Planning: Actionable, Data-Driven Strategies for Sustainable Growth
Are you a small business or an upcoming start-up in need of a strategy boost, marketing mojo, or killer business plans? Seeking wise business buddies to bounce ideas off and whip your dreams into shape for liftoff? Our expert squad is ready to ride shotgun by your side, whether it's for an hour or until you sprout wings.
Ad Buying and AI-Powered Ad Operations: Effective Ad Buying, Seamless Execution
Are you juggling a gazillion campaigns and drowning in details? Feeling the urge to hire an army to handle clients and snag new business? How about this: you steer the ship with Campaign Strategy and Goal Setting, and we'll handle the nitty-gritty! With Smartly and AmplifAI on our side, we'll tackle the boring bits like campaign setup, creative wizardry, optimization, and rocking ad performance reports. We do magic in both Programmatic Advertising and Paid Social.
Account Management Services
Thinking about growing your business without taking a leap of faith just yet? We've got the perfect crew to handle your accounts while you focus on the big picture.
Market Research:
Insight-Driven Research for Smarter Marketing Decisions
Businesses are on a wild hunt for hard facts to crack puzzles and sniff out fresh chances. Say hello to our research squad - where unraveling insights and crafting strategies is a breeze!
Document & Presentation Services: Professional Documents and Presentations that Make an Impact
Got a head full of ideas but need a hand to get them from your brain to the digital world? We've got your back! Let's craft awesome documents and dazzling PowerPoint presentations just for you, sprinkled with a dash of AI magic for that extra oomph. Let's turn your ideas into a powerhouse of impact!
OUR BEST PRACTICES
At The Marketing Backup Co., we pride ourselves on delivering customized marketing solutions that are adaptable to the unique needs of a wide range of industries. Our team has successfully empowered businesses across various sectors, helping them grow, optimize their operations, and achieve sustainable success. We understand that each industry has its own challenges, and we tailor our services to meet those specific needs, driving impactful results.
Consumer Products Goods (CPG): Driving Growth Through Design, Research, and Strategy From packaging and print designs to in-depth market research, we have helped consumer products companies enhance their brand presence and align with consumer preferences. Our tailored marketing strategies ensure that CPG brands not only stand out on the shelves but also stay ahead of the competition through effective product positioning and consumer insights.
Restaurant & Food Service: Elevating Customer Engagement and Local Impact For the restaurant and food service industry, we specialize in market research, social media marketing, and local store marketing strategies that drive foot traffic and customer loyalty. Our team has successfully led grand openings and promotional campaigns that connect restaurants with their local community, ensuring ongoing success and brand recognition.
Healthcare: Strategic Planning and B2B Marketing for Healthcare Providers We help healthcare providers and organizations develop robust business strategies, from detailed business planning to effective business proposals. Our B2B marketing expertise ensures healthcare companies can build strong partnerships, communicate value to stakeholders, and expand their reach in the marketplace.
Management Corporations: Creating Winning Business Proposals and Strategic Plans Management corporations benefit from our expertise in crafting compelling business proposals and strategic plans that position them for success. We ensure your proposals are tailored to win new clients and projects, while our strategic planning services help drive internal efficiency and growth.
Advertising Agencies: Streamlined Ad Buying and Operations Expertise We partner with advertising agencies to enhance their ad buying and ad operations capabilities, ensuring seamless execution and maximum performance. With the ability to manage and optimize hundreds of campaigns simultaneously, we help you run your ad operations efficiently while driving the best possible results.
OUR PROMISE
At The Marketing Backup Co., we provide flexible, high-impact marketing solutions tailored to the unique needs of a variety of businesses. Specializing in fractional marketing, ad buying and ad fulfillment operations, market research, business strategy and planning, and more, our team delivers expert support on-demand—without the overhead of a full-time hire. Need more than part-time? No problem! We can scale up to offer full-time solutions as your business grows.
COST EFFECTIVE
EXPERTISE
Access top-tier marketing professionals from social media experts to content marketing professionals without the cost of full-time staff.
FLEXIBLE
ENGAGEMENT
Scale your marketing efforts up or down based on your needs, ensuring agility and responsiveness to market changes.
COMPREHENSIVE SERVICES
From crafting strategies and executing ad campaigns to delivering polished presentations, we provide end-to-end marketing support.
DATA-DRIVEN RESULTS
Our strategic approach ensures that every campaign and plan is backed by thorough research, driving measurable growth and ROI.
EARLY REVIEWS
“They understand our unique needs." ~ Nathan T, CEO
At The Marketing Backup Co., we don't believe in one-size-fits-all solutions. Our clients consistently praise us for our tailored approach, taking the time to understand their specific goals and challenges. Whether it’s fractional marketing, ad operations, or business strategy, our solutions are always customized to drive success for your business.
“We get expert support without the full-time costs." ~ Cole P, MD
Our clients value the flexibility and cost-efficiency we provide. By offering expert marketing services on a fractional or project basis, you receive top-tier talent and strategy without the overhead of full-time hires. This has allowed our clients to focus on their core business while scaling their marketing efforts as needed.
"They handle the details, so we can focus on the big picture." ~ Nina R, CMO
From ad buying operations to market research and account management, we take care of the heavy lifting. Our clients appreciate how we manage the day-to-day execution while they concentrate on growing their business. We ensure campaigns run smoothly, delivering the results you expect without the hassle.
FAQs
What is the advantage of hiring a fractional marketing manager instead of doing it in-house?
Hiring a fractional marketing manager is a smart, cost-effective solution for businesses needing high-level expertise without the full-time commitment. This approach offers flexibility to adjust services as your business evolves, providing you with strategic marketing insights drawn from diverse industry experiences. By outsourcing this role, your internal team can stay focused on core operations while benefiting from tailored, expert guidance that aligns with your business objectives. This ensures that your marketing efforts are both impactful and efficient, driving growth without the overhead of a full-time hire.
What differentiates your programmatic advertising services from others?
Our programmatic advertising services stand out by empowering you to focus on strategy while we manage the execution with precision. Using advanced tools like Smartly and AmplifAI, we handle everything from campaign setup to creative optimization and performance reporting, ensuring a seamless, data-driven approach. Whether in Programmatic Advertising or Paid Social, our AI-driven methods deliver high-performing campaigns that scale effortlessly. This comprehensive service not only drives immediate results but also adapts to your evolving needs, giving you a significant competitive advantage in the digital landscape.
What sets your agency apart from others?
What sets our agency apart is our unwavering commitment to delivering client-centric, transparent, and results-driven services that truly resonate with your business goals. We start by deeply understanding your unique challenges and objectives, allowing us to craft personalized solutions that align perfectly with your vision. Our transparency means you’re always in the loop—every strategy, every decision, and every result is shared with you in real-time. We don’t just aim for short-term wins; our focus is on maximizing ROI and fostering sustainable growth that scales with your business. By integrating cutting-edge technology with our expertise, we ensure that every campaign is not only effective but also adaptable to evolving market conditions, setting you up for long-term success.
